The platform is rolling out a fresh option that permits them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a rise in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A large amount of this output is classified as “AI slop”, a term for inferior, bulk-generated content that is often illogical or surreal.
Based on user feedback that a lot of users like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its app tagged as artificially created. Collectively, more than 100 million videos are uploaded to the platform every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be capable of reduce or increase the volume of AI-generated videos they see by opening the “manage topic” feature in the platform and selecting “AI-generated content”. Further subjects that can already be modified under the setting include news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require content makers to label convincing AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the app will now attach an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2m educational fund for specialists and institutions to produce educational content about using AI responsibly. This initiative will support educational bodies dedicated to educating coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, following debate over intentions to make redundant numerous content moderators in the UK. TikTok is set to eliminate hundreds of positions in its user protection department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most graphic content before it is viewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
